Slovenian days in Milan

February 2012

Between 10 February and 1 April 2012, Slovenia is being showcased in Milan and Lombardy; the main events of the presentation take place between 10 and 19 February. The tourist, economic, cultural and political presentation of Slovenia is encompassed by the slogan ‘I Feel Slovenia - Feel the Green’ (‘I Feel Slovenia - Cogli il verde’ in Italian). The coordinator of the Slovenian presentation in the capital of Lombardy is the Government Communications Office of the Republic of Slovenia (UKOM).

Slovenia will be presenting many programmes which are justly expected to attract public interest. A meeting between Slovenian and local political representatives is also anticipated, which is intended to strengthen good relations between Slovenia and Milan or Lombardy. Cooperation has been growing more intense by the year and should grow even more until the Slovenian exhibition at the World Exposition (EXPO) 2015 in Milan.

Slovenia will be introduced specifically as an attractive country for economic cooperation and as a tourist destination, particularly at the Slovenian-Italian Business Forum, in which some thirty companies from each side are participating. The promotion of Slovenia as a tourist destination reaches its first peak at the traditional 20th Slovenian evening, where the Slovenian Tourist Board is hosting the most important Italian tourist journalists and rewarding their contributions to promoting Slovenia. The second peak is the Slovenian presentation at Milan's Borsa International Tourism Exchange - BIT, where Slovenia wishes to further establish its position in the Italian tourist market, Italians currently comprising 30 per cent of all tourists visiting Slovenia.

Photo: Alenka Slavinec

The main cultural event of the Slovenian presentation in Milan is the opening of the ‘Silent Revolutions’ exhibition at La Triennale, the renowned museum for design and modern art. The exhibition includes the most striking Slovenian design products of the last twenty years. An interesting feature of the designers' exchange of opinions and experience is the round table on women in design, with several prominent designers from Italy and Slovenia discussing the advantages and disadvantages of gender in this field. Slovenia will be represented by two excellent young designers, Lara Bohinc and Nika Zupanc, and the Italian female designers by Rossana Orlandi, Carlotta de Bevilaqua and Raffaella Mangiarotti, all of them exceptionally successful designers.

The cultural programme includes the exhibitions ‘Slovenia in Us’ byAlenka Slavinec , who has symbolically illustrated twenty years of Slovenian independence with photographs of Lipizzaner horses, and the ‘Identity of Slovenia - Designing for the State’, which presents Miljenko Licula’s visual images of Slovenia. The Sounds of Slovenia ensemble and the Slovenian Chamber Choir are also appearing at the presentation, the latter performing at the highly esteemed L'Auditorium di Milano. In terms of promotion, ‘I Feel Slovenia - Feel the Green’, a street exhibition with twenty large billboards presenting beautiful sites in Slovenia, all associated with green, is considered to be particularly effective. The exhibition will be on the Corso Vittorio Emanuele promenade by Milan Cathedral. About two million passers-by are expected to see it over a period of two weeks.

The ‘green’ thread of the Slovenian days in Milan will also be incorporated into the eco-gastronomic presentation of Slovenia under the title ‘Green Slovenia’, which involves the presentation of typical and protected Slovenian agricultural and food products, as well as the offer of Slovenian tourist farms. As an introduction to the entire event, it takes place on 10 February at the Milan Chamber of Commerce. On the following day, Slovenian delights will be made available to the wider public at Bonola, one of the largest shopping centres in Milan.

Main events

10 and 11 February 2012: Eco-gastronomic presentation of Slovenia under the title ‘Green Slovenia’ - involves the presentation of typical and protected Slovenian agricultural and food products, as well as the offer of Slovenian tourist farms;

13 February 2012: ‘I Feel Slovenia - Feel the Green’, a street exhibition with twenty large billboards presenting beautiful sites in Slovenia;

14 February 2012: Opening of the ‘Silent Revolutions’ exhibition at La Triennale. The exhibition includes the most striking Slovenian design products of the last twenty years.

15 February 2012: Round table on women in design, with several prominent designers from Italy and Slovenia discussing the advantages and disadvantages of gender in this field.

 PROGRAMME (88 KB) (in Italian)