Slovenia Green Label

24 new destinations and service providers

On the Green Day of Slovenian Tourism, a day specially designated for celebrating sustainable practices in tourism, 24 new destinations and service providers were given the Slovenia Green label. In total, there are already 88 holders of the label in the Green Scheme of Slovenian Tourism, and the goal of the Slovenian Tourist Board (STO) is to achieve 100% green Slovenia.

On 22 May, the International Day for Biological Diversity is commemorated around the world. The organisers of the event, the Slovenian Tourist Board and the Slovenia Green Consortium, devoted this year’s Green Day to climate change, one of the burning issues in tourism. Due to climate change, tourism is becoming increasingly vulnerable, while its activities also significantly affect the environment. For this reason, the industry must consider mitigation and adjustment in the light of climate change. On the 0.004% of the Earth's surface occupied by Slovenia, there is more than one per cent of all creatures of the world's biodiversity. This is also why Slovenia is recognised around the world as a truly green destination. Cooperation at all levels, from the tourism industry to municipalities and the government, will be necessary for the further growth and development of tourism.

Ljubljana, photo:STB

The goal: 100% green Slovenia

Within the Green Day of Slovenian Tourism, Slovenia Green labels were given to new destinations and service providers included in the Green Scheme of Slovenian tourism. Eleven destinations were deemed to have met the criteria, of which one destination, ‘Miren Kras’ (Peaceful Karst), received a gold label. Twelve new accommodation providers and one landscape park also joined the scheme. After five years, there is a total of 48 destinations, four protected areas, two travel agencies, and 34 accommodation providers in the scheme.

This year, 11 municipalities joined the evaluation procedure. The green scheme has thus been recognised as a tool for developing sustainable tourism by 34% of all Slovenian municipalities, which account for 74% of all income from tourism. Workers in tourism present the Green Scheme of Slovenian Tourism from Tokyo to Berlin and New York. At the Expo in Dubai, green Slovenia will present itself to the whole world from October of next year to April 2021.

Štanjel, Karst, photo:STB

Text by Vesna Žarkovič