Slovenia gets National Geographic World Legacy Award

Logar Valley (Logarska dolina). Photo: Ana Pogačar

Slovenia was declared at the ITB Berlin tourism fair on Wednesday the winner of a World Legacy Award, awarded by National Geographic to companies, organisations or destinations encouraging sustainable tourism. Slovenia won in the Destination Leadership segment.

National Geographic hands out the awards in five categories: Earth Changers, Sense of Place, Conserving the Natural World, Engaging Communities, and Destination Leadership.

Maja Pak, the Director of the Slovenian Tourist Board. Photo: Slovenian Tourist Board

Slovenia had been shortlisted for Destination Leadership, along with Kenya's Segera Retreat and the Riverwind Foundation from Jackson Hole in the US.

"This definitely secures major promotion...Many experts, journalists come together at ITB Berlin and Slovenia is definitely in the centre of attention today," Slovenian Tourist Board (STO) boss Maja Pak commented.

Speaking of a major honour, Pak highlighted that the award celebrated sustainable tourism, "which is our goal".

National Geographic described Slovenia as one of the most sustainable countries in the world.

It praised its forests, biotic diversity, well protected natural and cultural heritage, the Slovenia Green certification scheme and highlighted that it became in 2016 the world's first country to be declared a green destination.

Source: STA