Slovenia at the Olympic Games in London

July 2012

A Slovenian team of sixty-five men and women is competing at this year’s Olympic Games in London. The achievements of our Olympic participants - we are hoping they achieve their best results - can greatly contribute to the recognisability of Slovenia and its tourist offer, not only in Britain, but also in the global market.

Team Slovenia London Laško Pub

During the Olympic Games, Slovenia is thus opening an Olympic meeting place for competitors, representatives of the Olympic Committee of Slovenia and their sponsors, the media, fans and visitors from Slovenia and other parts of the world - a place for musical events, gatherings and celebrations of the achievements of Slovenian sport in this year's Olympic capital. Pivovarna Laško has hired a London pub called The Forge & Foundry Bar and Restaurant for the duration of the Games.

Slovenia is aware of the importance and role of the Olympic Games for promotion. Close cooperation during the presentation of our country will take place in the pub throughout the Games, where the Olympic Committee of Slovenia , the Slovenian Tourist Board , the Government Communication Office of the Republic of Slovenia  and Pivovarna Laško  will participate as partners.

The pub is located in Camden Town, which is known for its musical events and 24-hour hustle and bustle. It is near King’s Cross, a traffic hub, which is only one stop from Camden Town railway station. The Olympic Park is connected to Camden Road Station, from where there is a 10-minute walk to the pub.

‘Slovenia – green, active, healthy’

As a tourist destination, Slovenia on this occasion is being presented as a green, active and healthy country with the motto or theme ‘Slovenia - green, active, healthy’. The theme of ‘green, active, healthy Slovenia’ is a result of cooperation with the Slovenian team and, hence corresponds to the presentation of Slovenia in the Olympic Games. The furnishings of the Team Slovenia London pub will be in accordance with the theme and the ‘I feel Slovenia’ national and tourist trademark.
The Team Slovenia London pub will also welcome other visitors who will be able to ‘feel Slovenia’, as it will be decorated and equipped with promotional material communicating the ‘I feel Slovenia’ trademark.

If you are staying in London during the Games, you are cordially invited to our pub.


The Government Communication Office of the Republic of Slovenia, the Slovenian Tourist Board and the Olympic Committee of Slovenia in the partnership with Pivovarna Laško agreed to organise several events for the foreign media at the Olympic Games, who do not report only about sporting events. We will be inviting travel journalists and London media, foreign Olympic Committees, important British people, Slovenians living in London and Slovenians who are in London during the Games.

The pub will be furnished in the spirit of the Slovenian trademark ‘I feel Slovenia’, Slovenian sport and tourism. There will also be a mini information counter with promotional material and Slovenian souvenirs.

28 July at 20:00 local time: a gathering of Slovenians, their foreign partners and friends on the occasion of the opening of the Games and the pub. The music duo Janez Dovč and Boštjan Gombač with a music guest from London are performing at the event, which is expected to be attended by about 100 invited guests. The event will be organised in the form of a reception and friendly gathering, with Slovenian refreshments.

29 July at 11:00 in cooperation with the Slovenian Tourist Board:  the Slovenian Tourist Board is hosting a morning meeting for the foreign press. The meeting is expected to be attended by 30 foreign travel and other leisure journalists. A musical performance by the duo Dovč and Gombač will add to the atmosphere of this informal gathering.

6 August at 20:00: a gathering of Slovenians, their foreign colleagues, business partners and friends while celebrating Slovenian sports achievements at the Games. Aleksander Mežek, a Slovenian singer living in London, will be providing the music. The event will also be organised in the form of an informal gathering, with Slovenian refreshments.

Pub: Tomaž Ambrožič, S.V - RSA;
phone: 040 677 039
e-mail: tomaz.ambrozic[@]

Events: Polona Prešeren;
phone: 051 391 173
e-mail: polona.preseren[@]

Team Slovenia at the Olympic Games

Photo - source: Olympic Committee of Slovenia

A team of sixty-five Slovenian competitors travelled to the British capital, twenty-eight men and thirty-seven women. The Slovenian team also includes fifty-four coaches, six doctors, five physiotherapists or masseurs and two sports psychologists, with a management team of six people. Bogdan Gabrovec, the head of the Olympic team and Vice-President of the Olympic Committee of Slovenia, expects the Slovenian team to be very successful. A few days ago, jokingly and also somewhat seriously, he said that he expects as many as seven medals.

This year, the team will be competing in a total of seventeen disciplines which for Slovenia is the largest number so far. This will be the sixth Olympic Games for rower Iztok Čop, who is competing along with Luka Špik in the double sculls. The London Olympic Games will be the eighth Games in the career of the shooter Rajmond Debevec, who is thus the most experienced Slovenian competitor at the Games.

Peter Kauzer, the world champion in canoe-kayaking, is to be Slovenia’s flag bearer at the opening ceremony of the Games. The Slovenian flag at the Summer Olympic Games has also been carried by Rajmond Debevec (Barcelona, 1992), Brigita Bukovec (Atlanta, 1996), Iztok Čop (Sydney, 2000), Beno Lapajne (Athens, 2004) and Urška Žolnir (Beijing, 2008).

Slovenian Paralympic Team

Photo - source: Olympic Committee of Slovenia

The Slovenian Paralympic Team will be participating in the Paralympic Games for disabled athletes, which will take place at the Olympic venues of London from 29 August to 9 September. 22 athletes will participate in six disciplines (track and field, table tennis, sitting volleyball, cycling, swimming and shooting) and they will be accompanied by ten coaches and assistants, a physician, two physiotherapists and a care worker.