Slovenia celebrates its 20th anniversary

Flag on Triglav - from the exhibition titled “Slovenia – mine, yours, ours” including 20 photographs of the events from the 20-year period of our state’s existence. Photo: Joco Žnidaršič

June 2011

“We gained independence for ourselves, not against others, which gave us a moral substratum,” said the Prime Minister Borut Pahor at the opening of a photography exhibition on Slovenia’s 20th anniversary at Krakovski nasip in Ljubljana. The exhibition titled “Slovenia – mine, yours, ours” includes 20 photographs of the events from the 20-year period of our state’s existence; it was prepared by the Government Communication Office and was a symbolic start of the second series of celebrations of the 20th anniversary of our independence.

Statehood Day and 20th Anniversary of Slovenia's Independence

From the poster for the main ceremony on the occasion of the Statehood Day and 20th Anniversary of Slovenia's Independence.

The final event within this series of celebrations will be the central state commemoration of the Statehood Day and the 20th anniversary of independent Slovenia which will be held at the Congress Square in Ljubljana on 24 June 2011.

The inaugural speaker at the central ceremony will be the president of the Republic of Slovenia, Danilo Türk, Ph.D.; after his speech, an artistic part of the state ceremony, titled PogUM (Courage), conceived and subscribed by the director Matjaž Berger and his co-workers, will take place.

The ceremony of 20th anniversary of Slovenia’s statehood is placed in a symbolic space of the Ljubljana Congress Square and the University’s volume. Symbolic points of Slovenian spirit are lining the horizon where the statehood is articulated as a succession of solemn postures: dignity, honor, courage, love, utopia, creativeness, victory. Therefore, the compliment to independence and sovereignty draws from the multitude of cultures and languages of art: literature, music, dancing, film, architecture, painting, sculpture, intermedia, performative and others.

The calendar of other ceremonies that will take place all over the country is also available on www.dvajset.si .

Memorial linden trees

Slovenian linden tree planted in Washington (June 2011).

A few days before the central state ceremony we will also commemorate the ceremonial planting of a linden tree at the Republic Square in front of the Slovenian Parliament on 26 June 1991 − on the day of declaration of independence and state sovereignty of the Republic of Slovenia. At that time, Slovenia’s independence was marked also by other lindens that were planted in all parts of Slovenia.

In days following 22 June 2011, the Government Communication Office in cooperation with the Ministry of Culture – National Commemorative Events Office, the Ministry of Agriculture, Forestry and Food, Slovenia Forest Service and the society Ecologists Without Frontiers organized a wider action of planting lindens all over Slovenia in order to symbolically celebrate the independence anniversary in a similar way as 20 years ago.

The action was joined by many municipalities as well as local communities and primary schools.

Since spring, more than a few lindens have been planted also by Slovenian embassies abroad – among others in the Netherlands, Belgium, France, the USA, and elsewhere.

Virtual linden trees on Facebook

T-shirts for the winners in the Facebook game "Plant your onw linden".

Lindens were planted or, to be more exact, watered also in a virtual realm. A prize game which was organized on Facebook within the application “Plant your own linden” was one of the ways the Government Communication Office wished to attract as many people as possible to celebrate the anniversary. From mid-December 2010 until the beginning of June 2011, as many as 46,173 users planted their own lindens. No less than 2,024,606 droplets of water were used to water lindens in the Slovenia Avenue. Their number is actually approaching closely the number of inhabitants of Slovenia.

Revival of a legendary campaign “Slovenija, moja dežela”

One of the activities with which the Communication Office of the Government of the Republic of Slovenia wishes to remind the inhabitants of Slovenia of the 20-year path walked so far is also a revival of a legendary TV advertisement from the marketing campaign “Slovenija, moja dežela” (Slovenia, my country). The ad will be available for watching also on the special 20th anniversary web site – www.dvajset.si  or www.twenty.si .

The marketing campaign from the 1980’s was intended to involve the widest Slovenian public into the tourist service product. At that time, research and creative process brought about the symbol of Slovenian tourism and a slogan (Slovenia with a linden leaf and “Slovenia, my country”). The Slovenian public completely identified with the symbol and the slogan and “adopted” the campaign which was also manifested in the awareness that the inhabitants of Slovenia are the owners of historical and present identity and responsible for the property. The campaign “Slovenia, my country” unintentionally evolved into self-awareness; it initiated the independence process and sparked self-confidence, acquiring its symbol, its slogan, its flag on the way towards independence.

We also celebrate beyond our borders…

This year’s 20th anniversary of independence offers an opportunity to look back at the path walked by the Slovenian foreign policy. Above all, however, it offers a challenge for looking forward. In the period before us, special attention will be devoted primarily to global partnerships. In the upcoming months, a lot of effort in the area of Slovenian foreign policy will be put into our Security Council candidature.

In the month of celebrating the 20th anniversary of Slovenian statehood, numerous activities to honor the solemn event will take place at diplomatic-consular missions of Slovenia abroad. At the missions, impressive achievements of our young, two-decades-old independent Slovenian state will be presented to the guests abroad through the organization of various concerts, performances, exhibitions, round tables and other activities.

Slovenians living in neighboring countries and around the world, expatriates and also at home

Ceremonies and celebrations will continue also after 24 June 2011. Thus, on Friday, 1 July 2011, Slovenians living in neighboring countries and around the world as well as expatriates will gather in Ljubljana at the gathering of Slovenians from around the world and expatriates, under the resounding title “Welcome home!” In the city center, stands of Slovenian societies from around the world and from the neighboring countries will be set up; besides, various organizations active in the area of expatriation will be presented.

The event will be variegated by culinary delicacies and traditional Slovenian products as well as by performances of music, folklore and theater groups preserving and developing Slovenian culture also far beyond our borders. The performing guests will be Slovenian expatriate and across-the-border musicians, dancers and artists coming from Belgium, Croatia, France, Serbia, the USA, Bosnia and Herzegovina, Germany, Italy, Austria, and Argentina – therefore, virtually from everywhere.

More information is available on the web page www.dobrodoslidoma.si  and on Facebook.

The Slovenian Tourist Organization helped all Slovenians, their offspring and friends in easier deciding about visiting their homeland by preparing numerous actions and favorable options that can be checked on www.slovenia.info/homecoming . The site with announced special tourist arrangements and packages is also intended for the exchange of impressions and memories of the ancestors’ land of origin.

Text by Mateja Malnar Stembal,  Aleksej Adrijan Loos, Polonca Flego and Ministry of Foreign Affairs, Sinfo, June 2011