Europe-wide campaign for sustainable mobility effectively helps Slovenes change their habits
October 2011
Slovenian towns and municipalities have taken an active part in European Mobility Week from the very outset. Interest in the campaign is growing year by year, and this year, with the European Mobility Week taking place for the tenth time in a row, as many as 30 Slovenian municipalities took part in the initiative ‘Travel differently’, organising over two hundred events and activities, ranging from free bicycle servicing and public transport to various events for children and the professional public. The objective is to improve the quality of urban life by encouraging citizens to try out alternatives to car use, including public transport, cycling and walking, as well as spatial planning that takes into account sustainable mobility.
Events and activities …
The participation of towns and municipalities in the European Mobility Week is coordinated by the Ministry of the Environment and Spatial Planning
. In the past ten years, over 60 Slovenian towns have participated in the campaign, with Celje, Gornja Radgona, Koper, Ljubljana, Maribor, Murska Sobota, Nova Gorica and Vrhnika participating every year. At the opening ceremony of this year’s mobility week all participants were presented with awards for introducing measures to encourage the use of alternative forms of transport which improve the quality of urban life and mitigate climate change.
The successful cooperation of the Government Communication Office
of the Republic of Slovenia, the Representation of the European Commission
and the Information Office of the European Parliament in Slovenia
on the programme of events at the information centre Center Evropa
should be highlighted in this regard. The head office of Center Evropa may be in Ljubljana, but all the interesting events are broadcast live on their website.
This working together resulted in a number of events held during the mobility week. The first was a workshop entitled ‘More forms of mobility, more forms of danger – Let’s be careful together’, focusing on how to reach a particular destination as economically and safely as possible, while taking into account the principle of sustainability. The workshop, which refreshed visitors’ knowledge and drew attention to certain mistakes that people make when using transport, received a favourable response from visitors. Many of them got an idea of how to combine different more cost-effective and less time-consuming means of transport on a day-to-day basis (for example bicycle + train or car + bicycle + bus).
One of the events organised was an interesting interactive open-air event entitled ‘Mobility is a skill’. Within this event, a well-visited bicycle service was available to users, with experts checking and repairing visitors’ bicycles free of charge after the rigours of the cycling season. There were also rollerblading lessons organised for visitors with the aim of presenting a different manner of mobility across the city to passers-by. A competition in slow cycling on the popular Bicikelj bike
, which is won by the contestant who arrives at the finishing line last without getting off the bike, offered visitors a different experience.
The last workshop, entitled ‘Electric mobility in practice', was conducted by Andrej Pečjak
, an ecologist and producer of electric cars. He outlined the existing possibilities of sustainable propulsion systems and their efficiency, explained how useful and technologically viable electric propulsion vehicles are, and gave an indication of trends for the future. The workshop was well supported by the public, who asked many questions afterwards and were also able to examine the electric car in which Mr Pečjak arrived and which he charged using an electric car charger, and received a very positive response.
Measures bearing fruit
Municipalities have already introduced many permanent measures to improve the traffic situation in cities and towns, focusing on infrastructure for cycling and walking, traffic calming, improving transport accessibility and raising awareness about sustainable travel behaviour.
Some of the most important measures include subsidies for public transport, architectural solutions for cyclists and pedestrians, measures to increase the traffic safety of children, and measures to improve transport accessibility for the disabled. Each year, the mobility week provides the opportunity to reflect on the use of space in towns and cities and encourages them to cooperate and forge ties on mobility.
Tangible changes are accompanied by various activities aimed at raising awareness about sustainable mobility; these go as far back as 1999, when a European ‘day without the car’ took place for the first time in France. Having received a very favourable response, the European day without the car turned by 2002 into the European Mobility Week, which runs every year from 16 to 22 September.
Challenges ahead
Unfortunately, we are still some way from the final objective, as too many Europeans still use cars powered by petroleum-based fuels. The objective of the European Mobility Week therefore remains unchanged, and the campaign will continue to encourage towns, cities and people to improve transport at the local level, thus improving the energy balance and environmental performance of the transport system and at the same time making urban life healthier, safer and more enjoyable.
In Europe, about one-third of energy consumption is used on transport; this number is even higher in Slovenia, where transport accounts for 40% of energy consumption. But what is even more disturbing is that the transport sector is the fastest growing consumer of energy, while being almost entirely dependent on imported oil, which is expensive and supply of which is uncertain. At the EU level, Slovenia and other Member States are striving to best meet the mobility needs of everyone with reduced costs, side-effects, risks and use of natural resources.
Text by Nataša Bušljeta, Sinfo, October 2011 ![]()
Photo: Center Evropa ![]()
"Travel differently" - "Potujmo drugače"- this year's slogan of the Euroepan Mobility Week
The campaign, which ran from 16 to 22 September 2011, was aimed at introducing environment-friendly forms of transport across Slovenia and raising public awareness about the urgent need for transition to a resource-efficient transport system.
As many as 30 Slovenian municipalities took part in the initiative ‘Travel differently’ and an increasing number of other partners, including public institutes, non-governmental organisations and European institutions, have been joining municipalities in the awareness-raising campaign every year.
Participating cities & towns 2011
Bicikelj system in Ljubljana - mestno kolo
Open 7 days a week, 24 hours a day, Bicikelj system enables you to travel freely by day or night. Read more > ![]()





