Boutique excellence

Active house by Lumar IG. Photo: Lumar IG

Many internationally acclaimed Slovenian inventions speak of a tradition of progress and assertiveness. In the same way, progress and assertiveness are the driving forces of Slovenia's economic activities based on green energies and organic development. Slovenia's main distinctive asset in terms of its economy and development is its well-preserved environment. Slovenia develops its economy in unison with nature.

The common denominator of Slovenia's economic development is harnessing niche opportunities. But due to the proverbial ardour and zeal of Slovenians to excel in areas they are well-suited for, these niches often evolve into boutique businesses. Slovenian companies strive to progress in step with nature. They endeavour to innovate and excel in their services and products, thereby preserving consumers' trust in the quality of Slovenian trademarks.

Keeping it green

Wooden sunglasses by WoodStock.


More than two thirds of Slovenia's territory is forest-covered, making wood a very important natural asset. The oldest and most popular handicrafts in Slovenia are based on wood. Wood also provides the inspiration for many exceptional design solutions and innovative approaches.

Many successful companies dealing with timber and building industries or architecture combine modern technology with the beauty of wood. Two such innovative companies are Riko Hiše, producing and marketing nature-friendly and low-energy houses, and Lumar IG, which designs the so-called active houses. Active houses by Lumar IG are equipped with a unique thermal isolation made of natural and recyclable materials. Their built-in windows provide for around 2000 kilowatt hours of solar energy, coupled with the full utilisation of renewable resources. The windows open automatically to provide the house with ventilation and their carbon footprint is up to 20 percent lower compared to classical, solid construction buildings.

On the other hand, there are also smaller, boutique-oriented companies in Slovenia, designing top-level fashionable products from wood, among them the WoodStock wooden sunglasses, or furniture, such as the innovative chairs designed by Rex or the stylish furniture by Stilles.

Slovenia is third most forest-covered country in the EU (after Sweden and Finland), with its annual wood increment rate at 9 million m3. Apart from being a building material, wood is also an important renewable source of energy.

Water is an equally important resource and Slovenia has plenty of it, too. It ranks third in the EU (again after Finland and Sweden) in the amount of fresh water per inhabitant in terms of a multi-annual average. Apart from being part of communal supply services, water plays a major role in tourism, recreational activities, and in the preservation of nature. Sustainable management of water as a strategic resource of the future also opens new jobs and development opportunities.